We believe we are entering a new communications age where brands need to adopt a campaigning approach to get their message across. We deliver this approach through our ‘brand newsroom’ teams, made up of PR specialists and journalists, expert planners, creative and digital specialists. This allows us to create streams of creative content born from compelling truth, which we get into the hands of the right people at the right time to spread it contagiously.
Through PR we’ve positioned Airbus as the undisputed leader in innovation, perceived as a visionary and owning the future of aviation. We’ve done this by developing concepts about how we might fly in the future. Our PR work tailoring stories for traditional media and developing contagious social media content has also given Airbus leading share of voice against Boeing around major global events.
As part of our influencer strategy for Subway®, we have launched a brand new YouTube series with the Subsquad™, a team of four internet mega stars for our client Subway®. Starring Arron Crascall, Jahannah James, Cian Twomey and Scola Dondo, the series sees our ‘squad’ discovering new and exciting activities. One week they’re learning about the NFL and the next they might be learning how to make Subway subs – anything could happen!
BSI, the business standards body, was keen to reach boardrooms around the world, convincing them of the value that standards and certification can bring to business. Working with leading research bodies we crafted not only a communications strategy, but a global business management movement called Organisational Resilience. This united BSI’s product set and helped shape their sales strategy, as well as underpinning a global media programme. The work which continues today, has reshaped the group’s marketing strategy, elevated their opinions to the national and international press and delivered a consistent increase in media coverage and value year on year.
Our team of consultants and creatives is working with the Nationwide’s Internal Comms team to help the business achieve its vision and unite leaders and colleagues behind its ambitious strategy. We designed an ‘Ignition programme’ to identify creative campaigns that drive behaviour change. Our most recent creative campaign, The ‘Arthur Webb’ campaign – inspired by a celebrated former Nationwide President – focuses on encouraging employees to propose new ideas for improving efficiency for members. The creative approach to the campaign has helped make it the first employee engagement film to trend as no.1 story on the Nationwide social intranet.
For 171 years Pilsner Urquell has been made in the same brewery with the finest Czech ingredients. It’s a good beer, a great beer, but it’s all for nothing if the brand isn’t kept alive. That’s our job and where the hard work really begins. As global hub, our newsroom team creates content and drives engagement through earned, owned and paid media.
From wrestling to opera to Lady Gaga, the Royal Albert Hall plays host to an unparalleled variety of acts and is dedicated to music education and access of the arts and sciences to all. At Good Relations, we work to get the message out there and open-up the Hall to everyone. Recently, through a pro-active press office and integrated PR and digital strategy, we helped achieve near sell-out of three nights of Breakfast at Tiffany’s Live; part of the Hall’s innovative Live Score Series dedicated to bringing classical music to new audiences.
Bosch challenged us to shift perceptions of their brand in the UK from being an engineering firm to a leader in solutions for connected lifestyles. We’ve been growing their share of voice in debates on how technology can help solve pressing challenges, such as urban mobility and energy efficiency, as well as opening the minds of key opinion leaders to the future role Bosch will play. We put Bosch at the heart of future urban mobility conversations in London by bringing technology and media influencers together at the TransforMOTION event. This, alongside thought-leadership and influencer campaigns, is elevating Bosch into the coveted consumer-tech space and changing brand perceptions.
TRUSSARDI JEANS TRUSSARDI Handbag Brick JEANS red We help drive ticket sales of over 50,000 people to Insomnia, the UK’s largest gaming festival, which takes place 2-3 times a year. Our work with media and YouTube influencers has helped broaden the appeal of the show to a family audience, as well as sustaining awareness with millennials, gamers and esports fans to drive pre-event awareness and ticket sales.
B&Q tasked us with launching their Outdoor Range for Summer 2017 in an engaging and high-impact way, offering millennials the opportunity to see and interact with products. With gardens and outdoor space at a premium, particularly for Londoners, we wanted to show consumers first-hand how B&Q could help them make the most of their outdoor space, whatever its size and shape. We took over Soho Square to create a five day immersive experience – The B&Q Open Garden.
We positioned the Harmony of the Seas and the holidays it would provide as an ‘extraordinary adventure’. Over 8 months, our brand newsroom delivered streams of creative news stories to the media. From the world’s first live infographic to demonstrate the amount of sports equipment on-board, to the launch of a ‘Dry run’ cruise ship restaurant on shore to allow food critics to test the menu, we set about transforming the way people think about cruising.
Keeping our property clients in the news with high quality media coverage helps them to generate enquires, drive footfall to marketing suites and ultimately sell their residential developments on time and budget. Our work for St Edward (part of the Berkeley Group) includes promoting developments right across London; from Kensington to Harrow and its flagship 190 Strand development, the biggest residential scheme of its kind on The Strand for over 100 years.
Food and drinks retailers are under more media and political scrutiny than ever before. Good Relations has worked with the Subway® brand for over six years to ensure their industry leading business and nutrition credentials are understood by media and policy stakeholders. Through a brand report entitled Redefining Entrepreneurialism, we have helped show how the biggest global franchise network has established examples of best practice for the Quick Service Restaurant sector through their commitments to reducing salt, saturated fat and sugar, creating a springboard for positive media and political engagement, corporate profiling and business development.
Sentebale, a charity founded in 2006 by Prince Harry and Prince Seeiso of Lesotho, provides support to children and adolescents affected by HIV in sub-Saharan Africa. Prince Harry called in support from celebrity friends including Coldplay and Joss Stone to host a fundraising concert at Kensington Palace. Our support promoting the concert to a national audience helped sell-out tickets to a national audience in just 24 hours, and ensure the charity’s key messages were not lost in the celebrity noise.
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